There are two major differences that set us apart: 1) Our purpose; to arm men with the confidence needed to conquer mental health/ toxic masculinity. We want to give men the confidence to believe in themselves, to develop their own internal strength and believe in a better way. We believe that when men have this sense of deep confidence (not arrogance), it can act as the doorway to self reflection, self discovery and ultimately the ability to reject the currently accepted societal norms around what it is to be a man. We are passionate about creating a world where toxic masculinity doesn't exist and is no longer negatively influencing men and our wider society. Further details on our purpose can be found in the Journal section titled "Are you a real man?"
2) We are the only company to carry the official 'Australian Made Australian Grown' certification logo. This guarantees that our products are created from the highest quality Australian ingredients, made here in Sydney NSW. Full list of all products that carry this certification can be found on their website - www.australianmade.com.au