Our Story

Ernest is a premium Australian brand challenging the traditions of the fragrance industry, taking inspiration from only the best elements of the traditional fragrance world and re-imagining them for the modern era with a functional new twist - the solid cologne.

 

Still using the artistry and ingredients of the world’s best spray colognes, Ernest’s solid colognes are crafted and refined to create the most exquisite fragrance, tone and body. A curation of perfectly blended high-quality ingredients (Shea Butter, Macadamia oil, Vitamin E, etc) ensures that you not only smell amazing, but your skin is left moisturised and healthy.

 

Ernest has also forged its own path by giving cologne a higher purpose - creating premium products while also promoting meaningful conversations around mental health. Every purchase of an Ernest cologne triggers a donation to the Gotcha4Life Foundation, Australia’s mental fitness charity.

 

OUR TEAM

Our team cares about creating quality products that give real confidence, not only to our customers, but to all Australians through our work with the Gotcha4Life Foundation.

 

We also pride ourselves on our eco-friendly, sustainable products and packaging, striving to minimize our environmental impact at every turn. Our fragrances boast the highest quality ingredients, with transparency of what goes into our products so that you know exactly what you’re putting on your skin and where it comes from.

 

At Ernest, we also believe in an open communication policy - if you have a question, please don’t hesitate to ask. If you try a product and aren’t 100% satisfied, we’ll happily exchange it or send a refund.

 

OUR PASSION

 

Ernest is the encapsulation of the modern individual - confident, benevolent, and uniquely confident. Our goal is to help you exude confidence and grace with a swipe of our beautifully scented products, whether it be at work, with friends or on a date.

 

At Ernest, we believe in being earnest and making a positive impact on the world. That's why a portion of the proceeds from your purchase will go towards supporting our partner charity, Gotcha4Life, which works to improve mental health in the community

 

SUPPORTING MENTAL FITNESS.

Our purpose is to support people and their overall mental fitness, so we have teamed up with the Gotcha4Life Foundation who will receive a donation with every purchase of Ernest products

Gotcha4Life is a not-for-profit Foundation that funds sustainable educational workshops, training programmes and products building mental fitness in communities across Australia, to enable strong, open and binding relationships

"Gotcha4Life is Australia’s leading mental fitness charity, working to end suicide by delivering presentations, workshops and sustainable training programs that create meaningful mateship, build emotional muscle and strengthen social connection in local communities. We focus on the power of prevention through connection because we know we are all stronger, together."

 - Founder Gus Worland

We encourage you to check them out at www.gotcha4life.org